LaunchPADS

No one should have to squint to read your digital signage screens. Have you ever walked into a restaurant ready to place an order but couldn’t read the menu options? Do your customers have to squint to read your digital signage screens? If yes, then your screens have not passed the digital signage squint test.

Digital signage screens should have minimal and legible content that customers can easily read. Don’t further frustrate or frazzle your clientele with unnecessary text and images.

Today we will discuss 3 techniques we at LaunchPADS use to drive signage further.

Focus Techniques

With a lack of focus and the wrong target audience, your digital signage content will disengage the customer. Before installing digital signage, test it across different locations and times of day for the best lighting. Fine-grained targeting by location, time, day, audience is ideal. The appearance of the morning sun glare may be completely different from the evening clouds. If you know your target market and understand them, it’ll be easier to convey the message. Remember, content is king. It should be easy to read, to the point, and visually appealing. Not having a clear and defined strategy will set you up for disaster.

Appearance

Keep it simple! We all say this but its hard to imagine, you are a business and want to convey a lot of information to your patrons, yet with signage the simple message is better. Confusing messages, lots of content and images and constantly rotating screen makes people turn away. Make it easy on your patrons by implementing:

  1. Large, bold, and legible fonts for maximum visibility
  2. The “3×5 Rule”: 3 to 5 points per image, and 3 to 5 words per point
  3. Visual effects and images to complement the text
  4. Professionally designed custom content

Color and Perception

When choosing background and foreground colors, use opposing colors like light on dark and vice versa. Saturation and color options are very important when designing your digital signage screen. Our Design team can work with you to create the optimum layout, colours and design based on your company. We can change and shape every pixel to push sales further.

93% of consumers place visual appearance and color above other factors when shopping. Educate, engage, entertain, and visually engage your patrons when they’re making purchases, waiting in line, or placing an order.

 

LaunchPADS can assist you with end to end design and installation of your digital signage, from large corporates, chain stores down to sole proprietors, we can tailor data driven signage to your needs and budget.